Marketing Research Executive- full inglés

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Empresa

Mecadeo Planificado S.A

Descripción de la Empresa

Nuestro equipo provee amplia experiencia en temas de mercadeo, enfocándose principalmente en el área de investigación de mercado comercial, social y pública, consultoría en marcas y sostenibilidad.

Provincia

Panamá

Localidad

Ciudad de Panamá

Salario

A convenir

Tipo de Contratación

Tiempo Completo

Descripción de la Plaza

Role Objective:
Lead and manage market research projects with a strong commercial orientation, transforming data into actionable insights that drive business decisions, product development, and competitive positioning.

Key Responsibilities
• Design, coordinate, and execute quantitative and qualitative market research studies.
• Analyze consumer trends, customer behavior, and commercial opportunities.
• Prepare executive reports and bilingual presentations (English–Spanish) for management and clients.
• Identify business opportunities based on research findings.
• Manage relationships with internal stakeholders and external clients, ensuring quality and relevance of deliverables.
• Coordinate with suppliers, field teams, and digital research platforms.
• Support the development of commercial proposals and marketing strategies based on data-driven insights.

Requirements
• Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or related fields.
• Proven experience in market research with a commercial focus.
• Fluent bilingual proficiency in English and Spanish (oral and written), with ability to present and negotiate in both languages.
• Advanced skills in data analysis tools (Excel, SPSS, Power BI, or similar).
• Knowledge of research methodologies (surveys, interviews, focus groups, trend analysis).
• Strong executive communication and persuasive skills.
• Project management capabilities and results-oriented mindset.

Mínimo Nivel Académico Requerido

Universidad Completa

Mínimo Nivel de Inglés Requerido

Avanzado

Mínima Experiencia Laboral Requerida

3-4 años
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